Auto Interventions
Every driver has something they don’t do well. They just don’t always want to admit it. These drivers
need an Auto Intervention (or Auto Remedio, as it was called in Puerto Rico), a moment when we introduce them to the helpful technology of a new Ford. As part of this campaign, consumers
nominated themselves and others for an Auto Remedio, with predictably hilarious results.
Maria
Luis
Juan
A SAFE HAVEN FOR LOUSY DRIVERS.
Puerto Rico is a more traditional TV-driven market, but that didn't stop us from having fun in other channels. For OLA, we pixilated the faces of our "patients" with driving "issues" and offered up a cure, in this case, helpful Ford technology.
Rehab Central.
Our Ford Puerto Rico website was a smorgasbord of TV and OLA content, finger-pointing contests where friends nominated friends for interventions and bad driver testimonials. Because the response was so great, we had to update it weekly. Finally, we revealed the grand prize: a live appearance on Puerto Rico Idol for the person judged to have the funniest bad driver story.
Microsite
Microsite
