Stand out in a Fusion
Why be invisible when you can stand out in a Ford Fusion? To drive home this point, we introduced The Invisible Man to the Middle East with a series of YouTube videos,
then with a full-fledged blitz on social media.
Intro video
After we piqued their curiosity, our Invisible Man started showing up in social media.
Usually in the most unlikely of places. All during "A day in the life of the Invisible Man." Every
time he showed up, we averaged more than 200,000 hits. How's that for visibility?
#TravelsOfAnIM
Being invisible can be stressful. You need a nice place to relax.
#TravelsOfAnIM
Yeah, I know. Too many selfies is never a good thing. But I'm on a beach.
I wanted people to see how ripped I am. You know what I mean? #TravelsOfAnIM
And who doesn't enjoy a delicious caffeinated beverage in the morning? The Invisible Man sure does. #TravelsOfAnIM
Went to Europark. Since they could only measure from the shirt down, I wasn't
tall enough to ride. You can see how unhappy I am. #TravelsOfAnIM
Such an iconic view. At least I wasn't blocking anyone's way.
#TravelsOfAnIM
The Mexican sun can be hard on the skin. Not that you can tell.
#TravelsOfAnIM
What I wanted was a picture of me by the ocean. But it was too foggy.
At least I'm not blocking anyone else's view. #TravelsOfAnIM
Here I am in the Sahara. A guy could get lost out here.
#TravelsOfAnIM
Sure, you work out for your health. But it's still nice when people take notice.
Unfortunately for the Invisible Man, that's just not happening. #TravelsOfAnIM
Like everyone else, the Invisible Man likes to begin his day by paying attention to personal hygiene.
#TravelsOfAnIM
When you're shopping for clothes, fit is everything.
#TravelsOfAnIM
It's no fun when you're not in the game. Especially when you're in the game. Oh sure, you can yell and scream and jump up and down. But it's a fact: If they can't see you, they won't pass to you. #TravelsOfAnIM
Nothing like lounging by the pool after a nice day of sightseeing.
Until everyone tried to take my towel. I mean, they can't see I'm here relaxing? #TravelsOfAnIM
The value of daily exercise is not lost on you just because you're invisible.
It messes with your coordination, though. #TravelsOfAnIM
