Ford gets high marks for technology in the Middle East. To reinforce this, we created a memorable character named Youssef to serve as a foil for Ford technology. "The Youssef Way" vs. "The Ford Way" ultimately proved to be a very effective way to showcase our technological preeminence.
Youssef
The right way to show both ways.
An expandable page on the Ford Middle East website set the stage for
the "Youssef Way" vs. "Ford Way" debates. Several of these also premiered as YouTube videos, which proved to be the perfect forum for Youssef's "ideas."
Blis
Cross traffic
Message chair
Expandable Page
Blind spot detection system
Cooled seats
Massaging seats
Inflatable airbags
Torque vectoring control
Cross traffic alert
Rumbing. Bumbling. Stumbling.
TV also served as a showcase for Youssef's inept ways. Fortunately, Ford technology was always around to save the day.
